Search Engines
High DependencyOverview
Google holds approximately 90% search market share in Europe, controlling how Europeans find information online and dominating the digital advertising market. No European search engine has more than 1-2% market share.
A joint Ecosia-Qwant project (EUSP) is building a European search index, but the infrastructure gap is enormous — Google's index covers trillions of pages backed by decades of infrastructure investment.
Why EU Sovereignty Matters
Search is the gateway to the internet. When one US company controls 90% of European search, it controls information discovery, ad revenue distribution, and effectively sets the terms for online visibility. A European search index would reduce this dependency and ensure European content isn't filtered through a single foreign company's algorithms and business interests.
Key European Players
Startup
Initiative
Joint Ecosia-Qwant project to build an independent European search index. Launched 2025, aiming to reduce dependency on Google's infrastructure.
Key Facts
- EUSP
- Joint Ecosia-Qwant European search index (2025)
- European share
- <3% combined
- Google EU share
- ~90%
- Revenue at stake
- €50B+ annual digital ad market
Other Domains
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